Do you talk "directly" to your customers before you begin new product development. More importantly, do you really listen to them? If you do, you're bound to see profits increase.
That's what I learned when I read New Product Blueprinting: The Handbook for B2B Organic Growth by Dan Adams. It's a book that you'll want to read so that you can be sure that your product development processes aren't mired in old-fashioned methods.
In addition to
thoroughly explaining the benefits of directly involving your customers in your
product development processes, Dan even provides 7 steps you can begin using
right away. I also really
I also reallyliked Chapter 8 on using customer interviews for a competitive edge. For me, reading Dan's book was time well spent for me, and I'm sure it will be for you too.
Posted March 31, 2010 4:00 AM
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