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Ron Powell

Thanks for visiting my blog. As co-founder of the BeyeNETWORK, acquired by TechTarget in 2010, I am privileged to participate in many industry-related activities as a BeyeNETWORK expert covering business intelligence and analytics. These events provide me with a unique insider perspective into the business intelligence ecosystem, its products and the vendors that provide those products. I'll be sharing that invaluable information with you through this blog, which will also be a reflection my business philosophy. And, just to make this interesting, I'll be sure to include my personal point of view on a wide range of topics and share some of the stories of people I meet in my travels.

About the author >

Ron is an independent analyst, consultant and editorial expert with extensive knowledge and experience in business intelligence, big data, analytics and data warehousing. Currently president of Powell Interactive Media, which specializes in consulting and podcast services, he is also Executive Producer of The World Transformed Fast Forward series. In 2004, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010.  Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). He maintains an expert channel and blog on the BeyeNETWORK and may be contacted by email at rpowell@powellinteractivemedia.com. 

More articles and Ron's blog can be found in his BeyeNETWORK expert channel.

What does Syncsort's announcement (see their press release) really mean? It means that companies are going to go beyond the typical metrics from Omniture, Hitbox and Google Analytics to capture the complete experience of website visitors. The ability to mine all of the clickstream data in a data warehouse will really change the dynamics. Companies will no longer have to struggle with their own internally developed systems. What Syncsort has done for so long and so well with sorting has now been extended to clickstream analytics, and this moves processing speed to an entirely new dimension.

Posted February 3, 2010 3:02 PM
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