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Ron Powell

Thanks for visiting my blog. As co-founder of the BeyeNETWORK, acquired by TechTarget in 2010, I am privileged to participate in many industry-related activities as a BeyeNETWORK expert covering business intelligence and analytics. These events provide me with a unique insider perspective into the business intelligence ecosystem, its products and the vendors that provide those products. I'll be sharing that invaluable information with you through this blog, which will also be a reflection my business philosophy. And, just to make this interesting, I'll be sure to include my personal point of view on a wide range of topics and share some of the stories of people I meet in my travels.

About the author >

Ron is an independent analyst, consultant and editorial expert with extensive knowledge and experience in business intelligence, big data, analytics and data warehousing. Currently president of Powell Interactive Media, which specializes in consulting and podcast services, he is also Executive Producer of The World Transformed Fast Forward series. In 2004, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010.  Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). He maintains an expert channel and blog on the BeyeNETWORK and may be contacted by email at rpowell@powellinteractivemedia.com. 

More articles and Ron's blog can be found in his BeyeNETWORK expert channel.

The use of predictive analytics is key to delivering on the value of business intelligence (BI). Organizations are inundated with structured and unstructured textual data from financial reports, factory sensors, call center notes, and customer product reviews online, among other sources. Analytics help extract value from these growing volumes of data. Business analytics - which includes predictive analytics and data mining - helps organizations succeed by predicting what will happen.

The Forrester Wave: Predictive Analytics and Data Mining Solutions, Q1 2010 is now out. SAS predictive analytics and data mining solutions ranked highest among the vendors, earning top overall ranking in all three categories - current offering, strategy and market presence - including perfect scores for functionality, professional services, licensing and cost, direction, and company financial criteria.

The Forrester report stated, "SAS provides a diversified solution portfolio with comprehensive feature-rich modeling/mining and statistical analysis tools, as well as model and data governance platform, for mining complex structured and unstructured information."

Senior management, boards of directors and shareholders demand better decisions, and organizations that leverage analytics to excel at finding opportunities in this rapidly changing market will thrive.

"Using SAS analytical tools to target unique customer segments based on detailed guest transactional information, we're outperforming our competitors in these challenging economic times," said David Norton, Chief Marketing Officer at Harrah's. "Our personalized approach to marketing enables us to maintain and enhance customer loyalty over the years."

Whether optimizing operations by reducing waste and fraud, improving customer relationships or managing product quality, analytics provides a strategic advantage to organizations.

Jim Davis, Senior Vice President and Chief Marketing Officer at SAS said, "SAS helps organizations make better decisions faster. SAS continues to see strong demand for our business analytics software because it adds real bottom-line value for customers."

Posted February 9, 2010 3:59 PM
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