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Ron Powell

Thanks for visiting my blog. As co-founder of the BeyeNETWORK, acquired by TechTarget in 2010, I am privileged to participate in many industry-related activities as a BeyeNETWORK expert covering business intelligence and analytics. These events provide me with a unique insider perspective into the business intelligence ecosystem, its products and the vendors that provide those products. I'll be sharing that invaluable information with you through this blog, which will also be a reflection my business philosophy. And, just to make this interesting, I'll be sure to include my personal point of view on a wide range of topics and share some of the stories of people I meet in my travels.

About the author >

Ron, an independent analyst and consultant, has an extensive technology background in business intelligence, analytics and data warehousing. In 2005, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010. Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). Ron also has a wealth of consulting expertise in business intelligence, business management and marketing. He may be contacted by email at rpowell@wi.rr.com.

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November 2008 Archives

At the SPSS Directions Conference in Las Vegas, I attended a keynote session: Capturing the Swing Vote: Micro-targeting in the 2008 Presidential Election. The keynote featured how SPSS Predictive Analytics was integral to "micro-targeting" likely supporters and undecided voters on election day.

Ken Strasma, president of Strategic Telemetry, working with the Obama campaign, and Alex Lundry, vice president and director of research at TargetPoint Consulting, working with the McCain campaign, discussed how they targeted the undecided and swing voters to ensure a victory for their party. They both utilized predictive analytics as a strategic weapon in determining which states needed the greatest amount of air and ground effort to produce a win for their party.

I also asked them if they were using predictive analytics to select the VP candidate, and they said no – that it was up to the individual candidate. Maybe they will change that going forward as many who talked about the election results have stated that the VP candidate had a very big impact on this election.

In addition, the Obama campaign made extensive use of text messaging. While I was attending an evening event the prior week, the gentleman next to me, who was from Colorado, received a text message that told him that if he was in line to vote, that he was entitled to vote even after 7 p.m. when the polls would close. Also, Facebook was another key part of the Obama effort.

I interviewed both of these keynoters after the debate, and you can here that interview at: http://www.b-eye-network.com/listen/9212.

Even though Ken was instrumental in winning this election, Alex was a large part of the success in the last election for George Bush. It will be very interesting to see the adjustments that Alex makes in the next election to counter the success by Ken in this election.

Technorati tag: Predictive Analytics, SPSS, Obama


Posted November 26, 2008 3:49 PM
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