To me, the biggest surprise in the survey results is that 96% of midmarket companies already have a big data project in production or plan to start one in 2014. While I know that big data can help midmarket companies in many areas from marketing to risk mitigation, I was not expecting that degree of acceptance by midmarket companies this early in the big data age.
It was also interesting to learn that midmarket companies expect their big data budgets to rise to an average of $6 million over the next two years, due in part to the success they're achieving with their current big data projects.
John also talked about Dell's recent acquisition of StatSoft and its analytics platform STATISTICA. StatSoft is also focused on midmarket space. StatSoft has been a leader in predictive analytics and provides a very cost-effective solution for companies that cannot afford large enterprise products like SAS or SPSS.
The survey results provided too much to include in this blog post, bu you can access the full survey results here.
Posted May 20, 2014 7:30 AM
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