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Ron Powell

Thanks for visiting my blog. As co-founder of the BeyeNETWORK, acquired by TechTarget in 2010, I am privileged to participate in many industry-related activities as a BeyeNETWORK expert covering business intelligence and analytics. These events provide me with a unique insider perspective into the business intelligence ecosystem, its products and the vendors that provide those products. I'll be sharing that invaluable information with you through this blog, which will also be a reflection my business philosophy. And, just to make this interesting, I'll be sure to include my personal point of view on a wide range of topics and share some of the stories of people I meet in my travels.

About the author >

Ron, an independent analyst and consultant, has an extensive technology background in business intelligence, analytics and data warehousing. In 2005, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010. Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). Ron also has a wealth of consulting expertise in business intelligence, business management and marketing. He may be contacted by email at rpowell@wi.rr.com.

More articles and Ron's blog can be found in his BeyeNETWORK expert channel. Be sure to visit today!

To learn how midmarket companies perceive and/or use big data, I recently spoke to John Whittaker, senior director of product marketing for Dell Software's Information Management group. Dell recently sponsored a survey to learn what is driving midmarket adoption of big data projects, and some of the survey results were quite different from what I would have expected.

To me, the biggest surprise in the survey results is that 96% of midmarket companies already have a big data project in production or plan to start one in 2014. While I know that big data can help midmarket companies in many areas from marketing to risk mitigation, I was not expecting that degree of acceptance by midmarket companies this early in the big data age.

It was also interesting to learn that midmarket companies expect their big data budgets to rise to an average of $6 million over the next two years, due in part to the success they're achieving with their current big data projects.

John also talked about Dell's recent acquisition of StatSoft and its analytics platform STATISTICA. StatSoft is also focused on midmarket space. StatSoft has been a leader in predictive analytics and provides a very cost-effective solution for companies that cannot afford large enterprise products like SAS or SPSS.

The survey results provided too much to include in this blog post, bu you can access the full survey results here.


Posted May 20, 2014 7:30 AM
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I recently interviewed Neil Buchwalter, senior principal product manager at CA for ERwin, and we discussed the importance of data modeling when it pertains to big data. Neil shared his views regarding how customers are utilizing ERwin from a tactical perspective. He also shared his insights on the latest release of ERwin and how it continues to address the critical needs for enterprises of all sizes. He also addresses some key best practices from a data modeling perspective for companies just beginning to integrate big data into their operations.Click here to listen to this podcast now or read it here.

Posted April 28, 2014 4:00 AM
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I recently interviewed Michael Howard of C9 and we discussed how C9 is solving one of the most difficult problems facing large organizations today, which is in predicting revenue. By integrating both operational and big data sources within an application, most CFOs and financial organizations can more accurately predict future revenue numbers and mitigate earnings surprises that hamper many private and public companies today. The application is currently being utilized by some of the biggest companies today for predictive analytics - they include Google, Pandora and LinkedIn. Click here to listen to this podcast now or read it here.

Posted January 8, 2014 10:00 AM
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I recently conducted an interview with Rich Ghiossi, VP of marketing for Treasure Data, and Suzanne Hoffman, Head of Analyst Relations for Tableau. We focused on their joint approach to simplifying and transforming the way companies derive value from big data. This approach allows the business executive to analyze big data by utilizing managed services, reducing the burden on IT departments that are focused on operational needs. In this podcast, they share their insights regarding some of their joint customers who are effectively addressing key initiatives around big data. Click here to listen to this podcast now or read it here.

Posted January 3, 2014 7:00 AM
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I recently interviewed Hannah Smalltree, and we discussed several major trends that she is seeing as a result of her work with several customers at Treasure Data. In this podcast, Hannah provides her insight into why time to value, immediate use and the cloud are of strategic importance to big data implementations. Click here to listen to this podcast now or read it here.

Posted December 19, 2013 8:00 AM
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