Blog: Pete Loshin: Ready, or Really Ready?

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Ready, or Really Ready?

Compare this with this.

The first one, Ready.gov, "...is a national public service advertising campaign produced by The Advertising Council in partnership with Homeland Security. The Ready Campaign is designed to educate and empower Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks."

The first cost millions and took six months, according to this blog entry by Dr. Michael Stebbins, Director of the Biology Policy for the Federation of American Scientists.

The second, according to Stebbins, was developed in two months by FAS intern Emily Hesaltine. It corrects errors and omissions, and includes an "analysis" (that is, a critique) of Ready.gov.

Check it out and let me know which one you think does the job better.

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