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Kelle O'Neal

Thanks for joining our data conversation! This blog is an opportunity to share the real life challenges, opportunities and approaches to improving the quality and value of data in your organization. We will write about everything data related from translating "data" speak into "business" speak, to governance models, to the real differences among the myriad software tools available. But there's one catch: we all have to agree to toss out the fluff. That's right, no 30,000 foot, theoretical strategies that leave you wondering how to execute and actually improve performance. Visit regularly to learn from peers and partners on how they are managing and improving data, and we hope you'll also share your views and experiences.

About the author >

As Founder and Managing Partner of First San Francisco Partners, Kelle O’Neal manages specialist data governance and data management consulting services to complex organizations that deliver faster time to results. Kelle can be reached at kelle@firstsanfranciscopartners.com or through the First San Francisco Partners website.

Follow First San Francisco Partners on Twitter at @1stSanFrancsico.

Editor's Note: Find more articles and resources in Kelle's BeyeNETWORK Expert Channel. Be sure to visit today!


Whether your data governance program has been recently deployed or has already matured into a going concern in your organization, consistent and impactful communication plays a critical role in translating data value into business value.

A communication plan lays out a strategy to help an organization achieve its awareness goals. It describes the What, When, Where, Why and How of a communication program and is meant to create a bi-directional conversation.

With a solid communication plan, you can keep stakeholders informed of your program's progress and accomplishments, fostering executive buy-in and ongoing commitment.

Your communication plan can also:

  • Give the working team a day-to-day work focus
  • Help stakeholders and the working team set priorities
  • Provide stakeholders with a sense of order and controls
  • Provide a demonstration of value to the stakeholders and other business folks
  • Help stakeholders support the data program
  • Help to protect the data program against last-minute demands from stakeholders

The key to communication that resonates is to ensure the metrics and measurements map to stakeholders' defined professional and personal goals.

Here are some starter questions to help as you develop your plan:

  • Who needs to be communicated to?
  • What information is important to them? 
  • How frequently should they be updated? 
  • What is the method of communication?
  • Who should be communicating the message?

For further inspiration, here are some components of a communication plan you'll want to tailor to specific stakeholder groups.

Components of Communication Plan


Posted November 22, 2015 4:15 AM
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