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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

Recently in Revenue Assurance Category

I recently blogged on how telecoms are pushing more equipment to the retail customer’s location (ie home, apartment, etc) in the form of customer premise equipment (CPE).  This trend is only going to continue with news of a joint IPTV set top box / femtocell CPE is coming from AT&T for Uverse.

My original blog was about how all this CPE was going to increase the need for customer care around the technical aspects of these CPE technologies.  However, with the investment of IP services based CPE, telecoms are going to need to track those investments better than they have traditional set top boxes and DSL modems.  AT&T Wireless has done a relatively good job of making sure that those subsidized iPhones are tracked with an almost “evil” precision ( … just see my two year contract and the fact that i had to give DNA sample to purchase one… ).

The Revenue Assurance organizations in telecoms are going to have to get more and more into the CPE “inventory assurance” gig to make sure that $750–1000 worth of set top box / DSL modem does not “grow legs” and find their way to unauthorized users / usages.

Posted March 9, 2009 8:00 AM
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Change takes a long time in telecom…

Last January, I posted a blog on how Time Warner Cable was looking at their customers’ network traffic in new ways.  Recently, it was announced that Time Warner Cable was in fact looking to adjust their “unlimited” plans with “caps” for high usage.

Not quite the “utility-based” pricing that I believe that many telecoms would like to implement ( … whether they can is another matter … ).  However, it does show how the data that is sitting in many Revenue Assurance organizations can used for more than checking on revenue leakage.

Revenue assurance organizations can be “sooo” much more to their organizations than just “checkbook balancers”.  They have the data and knowledge about the business of a telecom to:

  • Find trends like the imbalance of traffic by customer similar to those at Time Warner Cable
  • Identify the new business opportunity, or at the least provide the data to support the business case
  • Implement the controls that make those new business opportunities a reality


Posted February 23, 2009 8:00 AM
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Tim McElligott has another good article.  This one focuses on a recent report that focuses revenue assurance concerns for wireless service providers.  The report claims that revenue assurance concerns extend:

"beyond billing and servicing of voice and data access and they need to prevent and capture revenue loss across the entire revenue cycle, including R&D, sales and customer care." - Pierre-Alain Sur

In terms of the revenue assurance function, these areas of concern move well beyond traditional revenue assurance remedies.  Those have often focused on prevention and correction in the above mentioned revenue stream.  Moving beyond to put controls in other areas has both an upside and a downside.

On the positive, the more controls and control mechanisms that you put in products and services the better and easier you can track them downstream.  On the negative, revenue assurance shouldn't be a drag on product/service implementations.

The middle ground is to build frameworks, or "containers, with revenue assurance hooks that new products and services can be attached.  However, I'm not sure that we are at that stage yet...  What are your thoughts?

Technorati Tags: Telecommunication, Telecom, Tim McElligott, Pierre-Alain Sur, Revenue Assurance 

Posted February 9, 2009 8:00 AM
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In the telecommunications industry, the concept of Revenue Assurance started with accounting for revenues. This was fine in the era of homogeneous networks and "internal products" like landline and walled garden / on-deck content. However, in the era of heterogeneous networks, content agreements and off-deck value add propositions; Revenue Assurance needs to grow to include more than just looking at revenues.

Here is a look at how Kathy Romano at Verizon is looking at Revenue Assurance and moving the state of the art forward to include more than just revenues.

Posted November 21, 2008 8:00 AM
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In college, there were two types of classes:

  • The big 200–300 person auditoriums
  • The small 20–30 person classrooms

Personally, I liked the smaller classrooms because the learning and conversation where more “intimate”.  It was pretty hard to not be engaged in that setting.


The VIB Revenue Assurance Conference in Orlando was a smaller event, but one were the attendees were able to join the conversation rather than simply absorbing the information.  Again, it was hard to not be engaged in that format.

The conference gave real world examples of Revenue Assurance practices and principles from the practitioners themselves.  Again the setting was such that you could have a dialogue relating to the issues at hand without feeling like you had to “stand out” from the crowd.

Check out the future events from VIB Events for similar opportunities to avoid the “auditorium”.

Posted November 7, 2008 8:00 AM
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