At this week's TDWI Conference in Orlando, the focus is on Emerging Technologies. The Monday Keynote presentation focused on the ability of an organization to use "nimble" development practices ( ... as opposed to Agile methodologies... ) and cloud based technologies to enable quick results.
"When the CEO comes knocking..."
Kevin Rooney's keynote presentation focused the results of an effort where a company CEO wanted to understand his company's position within particular insurance markets and how to increase the company's position within the market place via customized/optimized price points. However, many questions "loomed" over the effort:
- Could all the publically available data be used effectively?
- Was there value in effort?
Rooney developed a nimble response team within his IT organization that tackled the issues of determining if the data available/feasible and if the business model was possible. NOTE - Rooney used a technique that Harvard Business Review has advocated for reducing the tension between existing "legacy" and breakthrough innovation teams.
Rooney also reached out to the team at Kognitio for an analytical platform that would allow for an initial "proof of value" and a minimal capital expense (capex) rollout into production as well as a powerful analytical platform to perform the types of queries required of the effort.
In this, Rooney linked a nimble development team with a power and flexible analytical engine to develop a competitive advantage application for his CEO is a timeframe that allowed his firm to capitalize on the opportunity and develop areas of competitive advantage.
With the stated goal of many of the major telecoms utilize metered billing plans in the future, telecom organizations need to be flexible in their approach to understanding how those billing models will impact profits. It will no longer be appropriate to set metered or utility plans and then 'see how they do'. Telecoms will need to be flexible with "what if" management scenarios via either descriptive or predictive analytics to provide analysis on which plans will be profitable and which will not.
NOTE - BT has a long history of doing this type of analysis. However recent developments relating to increased smartphone usage and the need for more flexbile pricing models will drive an increased need for this type of work.
Powerful analytical platforms like Kognitio will be part of the solution. However, it will be forward looking analyst organizations that make these solutions possible. Those analyst organizations, with telecom BI/DW teams, can utilize tools within a nimble analysis cycle to implement valuable projects.
How is your telecom organization handling flexible metered billing situations? Reactively with spreadsheets or proactively with "what if" models?
Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.
Posted November 9, 2010 12:15 PM
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