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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

Recently in Mobile Category

General-smart-phoneLast November, Secretary of Transportation Ray LaHood started making noises about a “hardware” solution to the issue of distracted driving as it relates to wireless devices.  Secretary LaHood was advocating ‘disabling’ wireless devices in moving vehicles.

Now in March, LaHood is leaning more toward NHTSA a study before making any ‘harsh decisions as it relates to wireless devices.  This study would look to determine if devices cause "cognitive distractions" to drivers and contributes to accidents and deaths.

I applaud Secretary LaHood taking the step to perform a study and base any regulatory decisions on hard numbers rather than ‘gut feel’.  But I am concerned that LaHood and the Department of Transportation are focusing too much on consumer devices rather than other causes of distracted drivers.  Some that I can think of off the top of my head are:

  • Pets
  • Food
  • Beverages
  • Shaving
  • Applying makeup
  • Children

I would advocate a simple solution to the problem… Move toward a nationwide standard to “double the points and double the fine” for any and all distracted drivers during moving violations.  This would similar to the recent campaigns focusing not just on the fact that drunk driving is a bad decision, but a REALLY bad financial decision.

For those using wireless devices during a moving violation, the ‘detection method’ is to simply use the existing lawful intercept laws to utilize the voice, SMS or data records associated with a suspect’s wireless device.

Are you ready to have hardware in your phone or in your car to prevent the usage of wireless device while it is moving?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.

Posted April 5, 2011 10:04 AM
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Infotainment… Infotainment… Personally, I thought that David Letterman made that word up… I guess I am late to the party…


But in all seriousness, an infotainment system is a fancy term for mobile video and the other informational aspects available on a smartphone.  Specifically IVI or “in-vehicle” infotainment systems are those that reside in cars. Instat estimates Dollar-sign-thumbnail that 35 million in-vehicle infotainment (IVI) systems are expected to ship in 2015.

This is the continuing push of content from the desktop to the mobile platform.  Wireless carriers will find this situation both an opportunity and a challenge.  There are dollar signs attached with the wonderful world of infotainment.  Just like IPTV and other content delivery avenues.

However, as mobile connectivity and general video quality issues associated with the infotainment concept, wireless carriers will be more and more responsible for the customer care aspects of that content delivery, but with less control.  Also, wireless providers will have cost issues with the delivered content.  As I have said before, Warner Brothers, Disney, etc will want their cut of the revenues to provide that premium content.

Are your telecom organization executives ready for marketing and customer care aspects of deploying in-vehicle infotainment systems?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.

Posted March 3, 2011 3:14 PM
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MaxicodeEver since I first saw the Maxicode “bar code” in the early 1990’s; I thought that they were a “neat” invention.  Instead of boring bar code you could have something more “fun”.  It also turns out that the Maxicode is more functional than the standard bar code in particular if you are attempting to scan at a relatively high rate of speed during the package delivery process… Enter the unofficial term of the UPS code.

Now imagine being able to use the Maxicode as part of a mobile marketing campaign.  emailed or MMS-ed to a targeted user, the Maxicode could provide great amounts of information about campaign, targeted user, etc… Imagine nor more… Andrew Berg looks at the pros and cons of using 2d bar codes like the Maxicode for mobile advertising.

In his piece, Berg tackles some of the great uses of this type of bar coding for mobile advertising.  Most of them are forward looking creative ideas from the “marketing folks”.

The cons associated with the use of targeted ads in this manner appear to be the folks in IT and Legal.  IT seems to think that out fitting all Best Buys and Walmarts to read touch screen smart phones is an overly expensive proposition.  Also, the risk management guys from Legal don’t really want expensive smart phones in the hands of “un-trained” front-line staff members.

In both cases, I firmly believe that pilot programs in targeted area could prove out this implementation of marketing ideas with technical savvy.  Simply saying “no” doesn’t seem like the proper answer to build both marketing and technical competitive advantage.

Do you agree that IT can strangle ‘great’ marketing ideas? Or can Marketing get too attached to “shiny things” and often need to be reigned in?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@JohnLMyers44) me directly.

Posted January 5, 2010 9:29 AM
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The end of smartphone innovation as we know it… ?

Galen Gruman has an excellent piece on the parallels between smartphone development and PC/laptop development.  Gruman lays out the possibility that as smartphones standardize on hardware components, much like PCs did, the rapid pace of innovations that we have been seen over the past three years will soon slow to a trickle…. just as the innovations in  PCs and laptops.

Although I don’t completely agree that smartphone innovation will stagnate, I do see the evidence that unless iPhones and other smartphones come up with additional innovations we will see incremental improvements to the touch screen devices that have become so popular.

What do you think of the potential new innovations for smartphone? Can telecom service providers enable that innovation or do Apple, Google, Nokia, Motorola and HTC have that ‘responsibility’?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (JohnLMyers44) me directly.

Posted December 9, 2009 1:08 PM
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Recently O2 UK announced an in-house, opt-in mobile advertising platform that solves some of the issues associated with the entire mobile advertising concept – trust that advertisers won’t abuse access.

While the CTIA in the US has been offering a registration directory and a “monitoring” service for a short-code, mobile advertising organization’s adherence with Mobile Marketing Association’s guideline; the O2 offering is to manage “traffic” for the advertiser and “trust” for those O2 customers who opt-in for the service.

From a telecom service provider perspective, I like the movement from a dumb-pipe to a value-add service for both advertiser and consumer.  The handling of behavioral and preference profiles provide both increased access for the advertiser and protection for the O2 customer. 

However, I am not sure that the conservative nature (one SMS per day and only O2 customers) of the service will meet the needs of cutting edge advertisers or early consumer adopters of mobile marketing services.

What do you think of the “internal” use of mobile advertising divisions by telecom service providers?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (JohnLMyers44) me directly.

Posted December 4, 2009 9:49 AM
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