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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

Recently in Location Based Services Category

Just got out of an interesting session with Garmin at the Telematics Update show.

Garmin said that fine detail analysis of a car's behavior including speed of acceleration; speed of braking; and avoiding hills could dramatically increase the range of an electric vehicle (EV)... or reduce the carbon footprint of a gas vehicle. This is over and above traditional information like speed and distance. It was, quite frankly, an implementation of geospatial analysis I hadn't thought of.... That is until the business/green aspects were provided to me...

Since EVs currently only have so many charging locations, you don't want to get stuck down the wrong road or halfway up the wrong hill.... ;)

The question will be how well an organization can integrate the various telematic information to create that analysis:

  • Dynamic EV information like battery charge
  • Fluid external information like traffic density
  • Static external information like rise and fall of streets; as well as charging station location


to provide an EV’s driver with the "operational BI" on how/where to drive.

Other than shortest distance or shortest time how many elements due you think the average driver can process or agree to process from a navigation system?

Or does it depend on training associated with running out of "juice" on the wrong side of a hill from the charging station? ;)


Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.

Posted June 8, 2011 6:57 PM
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US Mobile Penetration Rates:

WirelessPentrationRates

As US wireless providers approach a mythical 100% penetration rate in 2011 (see above), wireless carriers are looking for new ways to extend their services within households via machine to machine (M2M) connectivity.

One of the ways to do this is by enabling automobiles with connectivity to report back on vehicle performance, ‘health’ and possibly crash information.  Recently, Vodafone and Hyundai agreed to a collaborative agreement.

These types of arrangements should help not only with building barriers to exist for customers by “locking” them into multiple agreements, but also build revenues as mobile data rates follow their landline and mobile voice cousins along the product maturity curve and the eventual price decline… Hopefully, many years from now.

Are you ready to get a wireless data plan for your car?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.


Posted May 3, 2011 1:08 PM
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A wise man once said:

Ain't no need to watch where I'm goin'; just need to know where I've been.

Tow_materUnfortunately that was a tow truck from a Disney Pixar movie…. While he was driving backwards… Not necessarily the best way to analyze your business or drive a car….err…tow truck. 

But the concept is still valid.  If you have knowledge of where you have been, you can help to re-trace your steps either anecdotally or analytically.

In this the geospatial analysis market is heating up with ESRI making an announcement to be included within the DataMarket in Windows Azure Marketplace.  Making geospatial  analysis available via the cloud, you can encapsulate both the location services and the location of the analysis.

This can be important in the area of operational business intelligence for the telecom industry when you start to think about optimizing truck rolls and other in person customer facing (B2B or B2C) activities.  This analysis can help with both time and coverage associated with scheduling crew activities.

Does your organization have the ability to analyze ‘truck rolls’ for distance optimization? time optimization? both? neither?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.


Posted February 8, 2011 3:14 PM
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In the world of telecommunications, location based services (LBS) are going to be the next level of products/services that provide value to consumers and those interested in targeting those consumers.  This trend is starting to take hold as LBS attributes / applications are starting to go “mainstream” via Twitter, Facebook and others.

However with the LBS applications, geocode data is attached to the event records associated with those services.  If there is something that might be more difficult to “read” than trunk group information, it is probably geocode data.  The following is an example:

GeocodeData

For the initiated, it is probably clear that these events come from Columbia.  However for most management teams or marketing decision makers, seeing the patterns associated with that data set is probably impossible.  NOTE – I think I found errors in that dataset since I doubt any part of Columbia was located at 74 degrees “EAST” (-74.2343) rather than 74 degrees “WEST”….

“If you don't know where you are going, you might wind up someplace else.”

Ahhh the immortal words of Yogi Berra…. If you don’t know where you are and/or are going, you could end up somewhere else.  For telecom SpatialKeyLogogeocoding information, you need to present the geospatial information in a format that the business stakeholders can understand and interpret.

At the recent TDWI conference in San Diego, I was impressed with the capabilities of the software as a service (SaaS) “location intelligence” provider SpatialKey.

Their presentation layer was clean and visually appealing.  But the aspect that I enjoyed over most was the SaaS model that allowed for this relatively complex geocoding presentation layer to implemented without the need to deploy internal servers.

Telecom Applications

Clearly being able to either monitor the “status” of LBS services or the location of customers using the LBS services is an application that telecom business intelligence organizations would find with SaaS geo data visualization.  The next level of analysis/information value is communicating to external stakeholders who may be:

  • Purchasing targeted adverts
  • Monitoring effectiveness of their campaigns

Conclusions

With the issues associated with IT Departments in telecoms, I see a growing need to move toward a ‘value based’ approach rather than an infrastructure approach for systems delivery.  And with LBS being the next step in applications, telecoms BI teams would be well served to look at SaaS implementations like SpatialKey for their initial projects and possibly long-term internal or SaaS systems.


Posted August 20, 2010 1:26 PM
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David Twiddy has some good analysis on the current state of GPS navigation functionality.

In Twiddy’s piece, smart-phones with GPS are providing a great threat to the marketplace created by TomTom, Garmin and others.  However, the stand alone devices are starting to push back with mobile data service links to wireless networks and a better price to value ratio than some of the smart-phones can provide.

The question then becomes…

Can smart-phones with products like Network In Motion’s Navigator or Goggle's new turn-by-turn offering win out or will the stand-alone offerings be the core to GPS and Location Based Services?

My current opinion on this is that monthly costs of on-deck offerings in the current economic environment will force many to the stand-alone offerings from TomTom and Garmin.  This will come from the fact that the navigators are less expensive and some of the smart-phone based offerings have usability issues ( ie my iphone usually burns too much battery along the way AND gives bad directions to get to the exact location… ).


Posted December 14, 2009 12:49 PM
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