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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

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I am HUGE fans of sports movies…. One that I like, but don’t necessarily have to watch on TV when it shows up on late night cable is “Field of Dreams”.  One of the great lines from that movie is:

“Build it and they will come….”

However that concept relies on one side of the equation, in this case Kevin Costner’s character and his baseball diamond, really wanting to build it.

It appears that for addressable advertising there is a bit of a stand-off.  According to Brian Santo at CES this year, the cable companies will build the addressable advertising infrastructure if the advertisers will come.  And the advertisers will come as soon as the cable companies prove their infrastructure.

While I think that both sides will come to an accommodation, I think the core issue with implementing addressable advertising for both cable, satellite and telecom service providers is the feedback loop required to truly get results.  It is one thing to create the infrastructure.  It is completely another to provide in a cost effective manner the results of the commercials back to the advertisers….

Some organizations will understand the needs, but not have the ability to provide the data to the “customer” in the form of the ad agencies.  Others will have the data, but not understand why and how ( in both terms of format and timeliness… ) the advertisers want the information.


Posted January 12, 2009 8:00 AM
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The companies are likely to try to distinguish themselves with advanced mobile data and video services that take advantage of the stockpiles of content they are already adept at licensing. People familiar with the discussions said some cable companies are looking at options to develop their own mobile devices in partnerships with manufacturers.

Amol Sharma and Vishesh Kumar have an excellent article today relating to the potential business drivers and competitive advantages of cable companies getting into the wireless data business.

Do you think that this experience and potential competitive advantage in content management gives the cablecos an advantage over the telcos?

Post your answer to the blog below or send me an email.

John Myers
John.Myers@BlueBuffaloGroup.com

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Posted March 26, 2008 1:00 PM
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Ok... I'll admit it... I'm a Star Trek fan. I loved the original and I really appreciated TNG. One of all-time best 'races' in the Star Trek series is/are/were the Borg. They just kept coming. Often times the Borg would straight forward. Sometimes they would be subtle. Google is starting to act a lot like the Borg in terms of telecommunications. For example, banging on the door of the FCC and Net Neutrality is Google being straight forward. And, announcing an app that will allow developers to build robust, third party/off-deck applications for mobile devices in an optimized online/offline mode is Google being subtle.

While it’s not storming the gates of the wireless content "castle", this is definitely a way for Google to drive a wedge between the established telecoms and their ability to lock the walled garden for content and services. Imagine if you will bandwidth intensive applications attempting to use an over-utilized wireless data network. The developers can either go the "on-deck" route with the carriers to get optimization... or... the developers can go the Google route and sell the third-party apps directly to the end-user and bypass the carrier.

This is the type of thing that Google is particularly good at in business. And, I don't use a particularly good way for the established telecoms to prevent it from happening... unless they want to start blocking that Google traffic from reaching the Internet.... I believe that the FCC and the courts have already ruled on that one.

NOTE - For BI/DW applications, this will be a boon for the leap to the wireless device. Reducing the latency / headaches of high bandwidth applications to the smartphone, does that sound like any applications that we know... :)

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Posted March 7, 2008 8:00 AM
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In the list of post holiday "experiences", here are a few of the highlights for 2007:

  • December 26th sale purchases
  • Setting New Year's Resolutions
  • Waiting... and waiting... and waiting... for your Xbox Live session

It appears that Xbox suffered similar issues in December to the Skype "network" downtime this Fall. While the technical issues were quite a bit different, the end result was similar... Lots of consumers unhappy with their product/service due to downtime.

Being a fairly experienced computer user ( ...and former systems admin... ), I find the "regular" Windows updates to be annoying. I can just imagine what the average 13-16 year old thinks of having to wait for an XBox to download updates before they can start playing online.

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Posted January 9, 2008 8:00 AM
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The concept of mobile commerce, or m-commerce, has been around for at least the past 10 years. Visionaries and handset makers have foreseen a time when you could buy everything with your wireless handset and have those purchases magically appear on your phone bill.

Now, AT&T is attempting to get the ball truly rolling by "pre-loading" on-deck applications for mobile banking.

While this sounds like a great idea, the number of "first movers" is limited when it comes to financial transactions. Any organization that gets involved in the contactless payment market whether it be m-commerce based or credit card based (see Visa and Mastercard) will have to realize that Americans are often pulled kicking and screaming from their financial transaction habits. Remember that this is the country that has had issues moving to a dollar coin and basically has the same color and format of paper currency as it did 50 years ago.

For telecom service providers, the competition will be fierce from the credit card companies. And it is possible that the operational risks associated with increased credit exposure and pure financial third party settlement arrangements will outweigh the benefits.

Yes, this is a potentially rich marketplace. But if the adoption rates aren't there, it will be difficult to realize a future where wireless devices replace wallets for money as well as they have replaced watches for time.

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Posted December 3, 2007 8:00 AM
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