Back at the Telematics Update 2011 show in Detroit.  Just left a presentation from Ericsson and Cybercom on making the car social via telematics.

The packed room heard how Ericsson and Cybercom are attempting to bridge the gap between the telecom industry and the auto/telematics industry. It appears that the telematics/auto industry is attempting to re-invent the wheel (pardon the pun) that Apple and Google have been building quite effectively recently.

In particular, Apple's recent iCloud announcement seems to put many of the content delivery aspects of the telematics industry to rest....or at least in my humble opinion.

There are still significant issues associated with distracted driving and bandwidth to deliver this content. However, these are issues that auto industry appears to be tackling with vigor and great interest.

What do you think of iCloud as an infotainment platform?

Can a car truly be a social platform?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.