US Mobile Penetration Rates:
As US wireless providers approach a mythical 100% penetration rate in 2011 (see above), wireless carriers are looking for new ways to extend their services within households via machine to machine (M2M) connectivity.
One of the ways to do this is by enabling automobiles with connectivity to report back on vehicle performance, ‘health’ and possibly crash information. Recently, Vodafone and Hyundai agreed to a collaborative agreement.
These types of arrangements should help not only with building barriers to exist for customers by “locking” them into multiple agreements, but also build revenues as mobile data rates follow their landline and mobile voice cousins along the product maturity curve and the eventual price decline… Hopefully, many years from now.
Are you ready to get a wireless data plan for your car?
Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.
Posted May 3, 2011 1:08 PM
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