Infotainment… Infotainment… Personally, I thought that David Letterman made that word up… I guess I am late to the party…

But in all seriousness, an infotainment system is a fancy term for mobile video and the other informational aspects available on a smartphone.  Specifically IVI or “in-vehicle” infotainment systems are those that reside in cars. Instat estimates  that 35 million in-vehicle infotainment (IVI) systems are expected to ship in 2015.

This is the continuing push of content from the desktop to the mobile platform.  Wireless carriers will find this situation both an opportunity and a challenge.  There are dollar signs attached with the wonderful world of infotainment.  Just like IPTV and other content delivery avenues.

However, as mobile connectivity and general video quality issues associated with the infotainment concept, wireless carriers will be more and more responsible for the customer care aspects of that content delivery, but with less control.  Also, wireless providers will have cost issues with the delivered content.  As I have said before, Warner Brothers, Disney, etc will want their cut of the revenues to provide that premium content.

Are your telecom organization executives ready for marketing and customer care aspects of deploying in-vehicle infotainment systems?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.