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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

Everyone is talking about a data explosion:

  • RFID information in Retail environments
  • Social media interactions via wireless
  • Behavioral event data via eCommerce
  • etc

All of this is leading toward the era of “big-data”.  Most would say that the “big-data” era is already upon us.  Some would say that future data loads will dwarf current requirements just as current numbers dwarf the past 5–10 years.

However, the key to the “big-data” era will not be in the simple accumulation of data in business intelligence and data warehousing (BI/DW) environments, but the utilization of that data across the organization.

Deep Analytics on Big Data

TdwiLogoThis week The Data Warehousing Institute (TDWI) held its initial solution summit on the topic of “big-data” in San Diego: Deep Analytics for Big Data.  It was a gather of decision makers and leading vendors to discuss the topic of “big-data” and the future of analytics associated with those “big-data” BI/DW environments.

Chief among the discussion topics were how to make the correction decisions on:

  • Building “big-data” environments in a greenfield environment
  • Transitioning from existing BI/DW environments to support “big-data”
  • Hybrids to support existing datasets and the “new”, larger requirements

Solutions.  Not just Problems.

During the solution summit, customer implementation case studies were provided by vendors that highlighted the issues with “big data” BI/DW engagements.

Telecom Take

Telecom organizations are on the front line of “big-data” analytics.  Wireless voice, SMS and IP-base product data are at the core of the “new” business models for both carriers and organizations looking to capitalize on new business models…

Think about it… All the information that Google uses for their targeted web-based advertising transits a telecom network at some point.  iTunes would not be possible without the networks to pass content to either the tablet or smartphone.  Carriers need to use their knowledge of the network events linked with customer information to either get a leg up on companies like Google and Apple.

Yet, carriers should exercise good judgment with all that “big-data”.  Privacy laws associated with customer information are only going to become more stringent in the future as uses like telematics and location-based services take hold.

How is your telecom organization tackling “big-data”? Reactively or with strategy?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.

Posted October 6, 2010 7:00 PM
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