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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

Everyone knows this analogy:

“Find a needle in the hack stack"

With “big data” situations in business intelligence and data warehousing (BI/DW) environments, finding the needles becomes a much more impressive issue:

“Find needles AND the like pieces of hay and how do they relate to each other in the stack”

This comes evolution of predictive analytics and the quest not just for the goal or object (ie valuable customer, influencer, churn prospect), but also for the behavioral events that lead up to those goals or objects.

Impact of Social Media

With the growth of the ability to capture the event data associated with behavior based data sources of telecom call data and social media interaction (ie twitter, facebook, etc); “big data” BI/DW environments are not going away.  They are going to expand and BI/DW professionals are going to need to find a way to perform analytics on these data sets in an effective manner. 

New analytical database providers, like Aster Data, have moved to harness power of massively parallel processing (MPP) power and MapReduce processing to attain the type of relationship processing that the explosion of behavior based data sources have spurred. 

Telecom Take

As mentioned above, telecoms are some great sources of this new behavioral event data.  Call Detail Records of all types (xDRs) will be the basis of future a telecom organization’s ability to avoid becoming a dumb pipe.  The relationships in that behavioral event data will provide either the edge that telecoms need to make addressable advertising and location based services business cases a reality; and to fight off the challenges that Over the Top (OTT) content providers like Skype, Netflix and iTunes are bringing to the traditional telecom business model. 

Are relationship analytics associated with “big data” data sources currently being used in your telecom organization?  If not, why?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.

Posted October 6, 2010 4:00 PM
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