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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

Many times in the world of data warehousing and business intelligence (BI/DW) professionals a distinction is made as to the size of a BI/DW environment.  This can be an effective measure since it can be argued that the more data you have the more analysis that can be performed.  However, more often than not it can be a misleading measure.  For example, no one would doubt the power of the 500+ horsepower Corvette Z06.  Yet, if you lived in downtown London, the size of the Corvette’s engine would be wasted.  A Prius or an Oyster Card would be a much better investment.

Big Data Size vs Big Data Value

In “big data” environments, you do not have the choice of Corvette or Oyster Card.  “Big data” requires the power of the Corvette.  However, BI/DW professionals need to do more with those “big data” environments than just collect the data.  They need to provide the correct level of “big value” from those environments.

TeradataLogoTeradata has taken just such an approach with their “petabyte club”.  Each of the members of the “petabyte club” has “big data” environments.  But the “honor” of the club resides in the ability to provide value to the “petabyte club” organizations and not just a “notch” on the size totem pole.  

Telecom Take

The Teradata “petabyte club” includes organizations like AT&T Mobility and Verizon Wireless were the value of the “big data” environment is not limited to a Teradata press release.  Each is using the environment to provide a key aspect to the business.  Verizon Wireless looks a single view of the customer. AT&T is using it for customer profitability.  Both of these represent significant portions of competitive advantage strategies.  Being able to show this contribution to corporate positioning is the key for a telecom’s BI/DW environment.

Does your telecom have a “big data” environment? Does it receive “big value” from it?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.

Posted October 6, 2010 3:00 PM
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