Ahhh yet another partnership for content…. This one is between Comcast and Blockbuster for DVDs by mail ala Netflix.
Jeff Baumgartner’s analysis shows many of the aspects of the partnership including the available tiers of service between the two content providers.
However, I have questions about how Comcast and Blockbuster are going to ensure that the revenues of this relationship can be properly assured. Linking the proper account information will be key to this situation to match the proper information between the two organizations.
NOTE – Comcast is clearly in the driver seat with this partnership. However, Comcast will still have the obligation to make sure that their customers are properly billed. If the revenue assurance, in particular billing assurance, has issues; customer experience and satisfaction may suffer and/or the partnership may cost more than the ‘promised’ value to Comcast provides.
How do you view the situation with Blockbuster’s partnership? And the associated assurance of the revenues?
Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@BlueBuffaloGrp) me directly.
Posted August 11, 2010 3:58 PM
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