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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

Espn-devil-copyI found a recent piece from Monica Alleven to have an interesting component to it.  The piece focused on the performance of the various ESPN mobile content offerings since the demise of the Mobile ESPN MVNO (mobile virtual network operator) a few years ago.  In the piece, Alleven says the following:

“Shelving its MVNO doesn’t seem to have hurt ESPN Mobile.”

This seemed curious to me since I didn’t particular view the MVNO play to be part of ESPN’s core competencies, but rather a distraction.

While price was the main reason I didn’t embrace Mobile ESPN, I found the fact that I had plenty of relatively free substitutes to Mobile ESPN content via equivalents (ie mobile web browser, desktop access).  To this day I continue to ( …and according the Alleven’s piece many others as well… ) access the ESPN website via iPhone provide just as much value to ESPN as they attempted to gain with their MVNO (ie eyeballs and clicks).

NOTE – The ESPN “Devil/Angel” logo was just too good to resist… ;)

Posted January 14, 2010 3:56 PM
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