In an era where the movie Avatar is making significant amounts of money, buzz and accolades because of the new fashion it presents its content – 3D, IMAX, blue…; there is a new way to look at content presentation – the small screen of the smart phone and/or the net book.

In this, many are consuming content ( …music, short-video, movies, gaming… ) on something not bound by a cable or a set of walls.  These content consumers have a huge appetite for both the content and the bandwidth that allows them to access that content anywhere.  Below shows some of the avenues for content access and their growth rates between now and 2013 compliments of Morgan Stanley via eMarketer.

NOTE – Even as telecom organizations promote the usage of their wireless data networks via new subscribers and up-sell opportunities to existing customers with the message of “unlimited data plans”; many telecoms are currently looking for ways to ‘curb’ their customers usage of the data network to prevent an “AOL-esqe” situation when AOL opened their network to unlimited usage in the 1990s.