In the world of business intelligence, there is nothing more valuable than the raw data that is the foundation of the end-state analysis. In the world of telecommunications, there is nothing more valuable than the data on the activities of customers for network management, customer care and marketing activities.
It now appears that an organization has bridged the long-standing barriers between carriers to share their data with anyone. Kevin Fitchard reviews the announcement from Ground Truth and how they hope to make an impact on mobile web usage.
For my part, I look forward to the developments from Ground Truth and to see if they can leverage the “Switzerland of Data” arrangement that they have carved for themselves… Also to stay out of the news for any leakage of data or mis-use. ( See the NSA and call detail records… )
- Do you think that Ground Truth will succeed as an independent company?
- Be acquired by an organization that will threaten the ‘truce’ among carriers (ie Google?)?
- Fail to capture a strong business position?
Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (@JohnLMyers44) me directly.
Posted January 26, 2010 8:48 AM
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