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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

Recently IDC provided some encouraging predictions on increased levels of IT spending for 2010:

“consumers and businesses worldwide will spend 3.2% more on telecommunications, hardware, software and services than in 2009, returning the industry to 2008 revenue levels of about $1.5 trillion

However, this doesn’t mean that telecoms aren’t taking looking at the revenues and the costs associated with their product platform portfolios.  Many telecoms are balancing their investments where they see the most benefits.

From a revenue perspective, we have seen this in the form of divestiture from rural markets by organizations like Verizon divesting US-based rural landline markets and AT&T divesting from international services organizations in favor of more attractive ( …or at least attractive based on the returns and projected future value vs an internal rate of return… ) opportunities.  From a costs perspective, Verizon is continuing to streamline their landline operations and make additional investments in 4G wireless broadband.

In my opinion, this portfolio management is sometimes short-sighted from a long-term perspective ( …it is also sometimes mandated by the department of justice… ).  However, it also displays the increasing differences between the operational and business intelligence requirements associated with innovative and mature products.

4G wireless operations and business measurement will be more like the early days of wireless where “gross adds” and “revenues” were most important.  This is contrasted by landline voice services which are driven by “churn containment” and “expense management”.

How do you view the differences between these types of telecom products from a business measurement / analytics perspective?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (JohnLMyers44) me directly.

Posted December 23, 2009 1:19 PM
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