David Twiddy has some good analysis on the current state of GPS navigation functionality.
In Twiddy’s piece, smart-phones with GPS are providing a great threat to the marketplace created by TomTom, Garmin and others. However, the stand alone devices are starting to push back with mobile data service links to wireless networks and a better price to value ratio than some of the smart-phones can provide.
The question then becomes…
Can smart-phones with products like Network In Motion’s Navigator or Goggle's new turn-by-turn offering win out or will the stand-alone offerings be the core to GPS and Location Based Services?
My current opinion on this is that monthly costs of on-deck offerings in the current economic environment will force many to the stand-alone offerings from TomTom and Garmin. This will come from the fact that the navigators are less expensive and some of the smart-phone based offerings have usability issues ( ie my iphone usually burns too much battery along the way AND gives bad directions to get to the exact location… ).
Posted December 14, 2009 12:49 PM
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