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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

November 2009 Archives

I have to admit.  I “borrowed” this quote almost directly from an interview by Mike Hibberd with Mike Fairman, Giffgaff:

"There are examples where companies are using customer input to help run the business and we were wondering why that wasn’t happening in the mobile market..."
Mike Fairman, CEO of crowd sourcing MVNO Giffgaff

Take a look at the article that talks about how MVNO business models could and should involve customer input.

Posted November 30, 2009 8:47 AM
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I am not a huge fan of “repeating” a press release, but I think that the Mobile Marketing Association’s (MMA) new direction for their definition of mobile marketing is important.

The essence of the new direction relates to these clarifications:

  • The “set of practices” includes “activities, institutions, processes, industry players, standards, advertising and media, direct response, promotions, relationship management, CRM, customer services, loyalty, social marketing, and all the many faces and facets of marketing.”
  • To “engage” means to “start relationships, acquire, generate activity, stimulate social interaction with organization and community members, [and] be present at time of consumers expressed need.” Furthermore, engagement can be initiated by the consumer (“Pull” in form of a click or response) or by the marketer (“Push”).

With the growth of importance and relevance of marketing to telecom business models; organizations like the MMA are going to be key in the establishment of trust and ‘standards’ ( … not a huge fan of ‘association’ standards either, but we’ll go with it… ) that allow consumers to “opt-in” to these marketing plans.

What do you think of standardized definitions and the MMA’s in particular?

Post your comments below or email (John.Myers@BlueBuffaloGroup.com) / twitter (JohnLMyers44) me directly.

Posted November 25, 2009 1:05 PM
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