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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

February 2009 Archives

Everyone loves Social Media because of the hype and the eyeballs.  And everyone is sure that you can make money from those environments. However, I’m not sure that anyone knows exactly how to “wet their beak” in those environments.  Google? Telecoms? Paypal? Something else?

Lauri Giesen takes a strong look at how workable commerce/payment transactions may come to reality for Social Media.

In my humble opinion ( … and on a slightly different, but associated topic… ), I’m not sure that anything besides advertising will be available to make money in these environments.  Addressable advertising might be the way to break through, but…. I think that we have been waiting a long time for viable addressable advertising models and might have to wait even longer if new and “improved” privacy laws come into effect in several key areas (ie US and EU).


Posted February 11, 2009 8:00 AM
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Tim McElligott has another good article.  This one focuses on a recent report that focuses revenue assurance concerns for wireless service providers.  The report claims that revenue assurance concerns extend:

"beyond billing and servicing of voice and data access and they need to prevent and capture revenue loss across the entire revenue cycle, including R&D, sales and customer care." - Pierre-Alain Sur

In terms of the revenue assurance function, these areas of concern move well beyond traditional revenue assurance remedies.  Those have often focused on prevention and correction in the above mentioned revenue stream.  Moving beyond to put controls in other areas has both an upside and a downside.

On the positive, the more controls and control mechanisms that you put in products and services the better and easier you can track them downstream.  On the negative, revenue assurance shouldn't be a drag on product/service implementations.

The middle ground is to build frameworks, or "containers, with revenue assurance hooks that new products and services can be attached.  However, I'm not sure that we are at that stage yet...  What are your thoughts?

Technorati Tags: Telecommunication, Telecom, Tim McElligott, Pierre-Alain Sur, Revenue Assurance 

Posted February 9, 2009 8:00 AM
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Following up on a blog posting from last week, I found a great article on product and service innovation from by Jeffrey Cohn, Jon Katzenbach, and Gus Vlak.  I particularly like the part about how using "established" metrics can stifle innovation.

I understand that new and emerging products / services need to use the same metrics as established products.  However, they need to have different tolerances.  Gross margin and profit are still key metrics and calculated in the same way.  However, requiring a particular minimum gross margin for all products across the product life cycle is just an excuse to focus on past success and build barriers to entry for new products and services.

Telecommunication service providers need to be mindful of these concepts when balancing their product portfolios and fostering innovation.

Posted February 6, 2009 8:00 AM
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I saw the following note from Andrew LaValee (thank you @tamaradull on Twitter) and nearly fell off my chair...

"A bill forcing cellphone cameras to make a sound when taking shots has been introduced in Congress, with its sponsor citing voyeuristic and exploitative picture-taking as the reason behind it."

While I am all for preventing the types of activities that this regulation/legislation is attempting to curb, it is really solving the root cause or merely attempting to put a band-aid on the symptom?

Like "hands-free" mobile device regulation/legislation, the government is attempting to keep people from behaving in a certain way by removing one avenue for the behavior ( ie less than chivalrous character or driving stupidly... ).  Perhaps legislators should focus their efforts on education programs and enforcing existing laws/regulations rather than increasing the costs and complexity of commercial offerings.

I would have thought that regulation/legislative experiments like ... ohh... say Prohibition... would have given a clue that correcting a "symptom" isn't the solution to the root cause.

NOTE - For anyone interested, the new version of "Horton Hears a Who" gives a great example of what I am talking about.  Dr. Suess was a wise man well beyond his medium of children's books....


Posted February 4, 2009 8:00 AM
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Moving beyond being a “dumb pipe” means that telecommunications service providers need to provide “edge devices” to manage the end of the pipe and provide that all important value-add. 

However according to a recent study from John Horrigan and Sydney Jones that those devices are some of the most ‘failure prone’ or perceived to be error prone technologies in people’s lives.


This information has a ‘dark cloud’ in that a majority of these technologies are ones that people associate with telecommunication service providers.  However, the ‘silver lining’ is that this type of study shows two things.

  1. The “edge devices” are some of the most important technologies in people’s lives.  If they weren’t, they probably wouldn’t be listed in the study.
  2. Telecommunication service providers need to support those “edge devices” in a value-add fashion or they risk giving customers that reason to churn.

Forward looking organizations will embrace this challenge and offer customer service to match the value of the customer.  Those that don’t … well… :)

Posted February 2, 2009 8:00 AM
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