As much as people hate to admit it, Ron Popeil is a genius! He knows how to sell anything to anyone and make good money while doing it. Most “home shopping” concepts are just people following in Ronco’s wake.
Now the part that I like about this Magic Jack story/concept is the fact that it is the opposite of the iPhone commercials and most telecommunications ad campaigns. It is not about how complex telecom is or can be. Magic Jack explains/pitches VoIP in “AOL”-esqe language and wraps the whole thing with those wonderful “home shopping” graphics.
Personally, it kills me that VoIP is finding new converts because someone finally “Ronco”-ed the concept, but I am glad that “we” found someone would could do it…. :)
Posted February 26, 2009 8:00 AM
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