In a world when it seems that individuals worldwide are bombarding each other with trillions of text messages everyday, it looks like marketeer want to get in on the act.
A recent survey shows that mobile marketing comes in 2nd only to web-based marketing among marketeer.
In my opinion, these marketeer are only being held back by the lack of polished mobile marketing techniques and measurements. When the telecoms or the advertisers ( … or perhaps an interested 3rd party… ) figure out how to provide those all important addressable advertising techniques and platforms, mobile advertising will TAKE OFF… and some one will make lots of money building SMS spam software to block those advertisements from our phones.
Posted January 30, 2009 2:18 PM
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