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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

September 2008 Archives

My iPhone continues.... There are lots of people who probably get more "value" from their iPhones, but as a "novice" user... I am having fun doing new things with my iPhone. This week's "task" was to figure out dinner and a movie for my wife and I.

The first part was compliments of the "apps store". If you haven't tried it yet, Urbanspoon is a neat little application that via a "slot machine" like interface that recommends restaurants. Now, I didn't need a recommendation. However, I did need to figure out the name of a restaurant when I knew what it sounded like, but not necessarily knew how to spell it. That left the boys at google out since my spelling is horrible. However, after a couple of spins, Urbanspoon got me on the right track. The cool little interface moved me right along from calling for reservations to mapping directions. All very cool.

The move part was a little different. Since I don't have a "movie app" on my iPhone, I went out to a standard website. The website had a specialized iPhone interface. However, it appears that not many websites are doing a good job of tracking those interactions - iPhone or no.

Probably not the best idea when you spend that time, trouble and effort to "iPhone" or "m.xxx.com" your website.

Technorati Tags: , , iPhone

Posted September 30, 2008 8:00 AM
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In telecommunications, there are many different business models. There are almost as many different ways to place controls on those business models. Many of those controls are defined as "revenue assurance". GRAPA, a new revenue assurance association, has a series of webinars on their framework/standards for revenue assurance. They are highly informative and interactive... that and they have a handsome and entertaining "facilitator"....

Be sure join us tomorrow at 12noon EDT / 9am PDT!

Technorati Tags: , , Revenue Assurance, GRAPA

Posted September 29, 2008 8:00 AM
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For many years, the telecoms have thought that SMS would be a good way for marketers to connect with targeted users. In fact, there are studies that indicate that for the first time that for US users texting is become more prevalent than calls. Right now many of those marketing efforts are focused on getting users to "text" to the telecom for a particular promotion.

Elizabeth Glagowski provides a look at some new strategies regarding SMS and marketing efforts.

Technorati Tags: , , SMS, text message, marketing

Posted September 24, 2008 8:00 AM
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