Business Intelligence Network business intelligence resources

Blog: John Myers

« Turnabout is Fair Play | Main | Bandwidth Hogging Isn't Just For Cellular Anymore »

Mobile Marketing: What's in it for me?

Mobile users continue to ask "what's in it for me?" when they are offered mobile advertising and coupons. Erika Janes has a look at how the Oakland A's are using mobile coupons to continue to leverage their online and mobile relationships with fans.

Not all organizations have the visibility and the draw of sport to encourage mobile coupons. However, this example shows how if you are offering $5 per interaction with a customer that you can get their attention with specialized offers. Types of interactions like this will push the development of habits that will make mobile marketing and mobile coupons more mainstream rather than simply an unwanted intrusion into a person's day.

Technorati Tags: , , Erika Janes, Oakland A's, mobile coupons, mobile marketing

  Posted by jmyers on April 21, 2008 8:00 AM |

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)