Business Intelligence Network business intelligence resources

Blog: John Myers

« What do you get when you cross MOMA with a smartphone? | Main | Don't Let the Door... »

Resistance is Futile... Google will Assimilate You

Ok... I'll admit it... I'm a Star Trek fan. I loved the original and I really appreciated TNG. One of all-time best 'races' in the Star Trek series is/are/were the Borg. They just kept coming. Often times the Borg would straight forward. Sometimes they would be subtle. Google is starting to act a lot like the Borg in terms of telecommunications. For example, banging on the door of the FCC and Net Neutrality is Google being straight forward. And, announcing an app that will allow developers to build robust, third party/off-deck applications for mobile devices in an optimized online/offline mode is Google being subtle.

While it’s not storming the gates of the wireless content "castle", this is definitely a way for Google to drive a wedge between the established telecoms and their ability to lock the walled garden for content and services. Imagine if you will bandwidth intensive applications attempting to use an over-utilized wireless data network. The developers can either go the "on-deck" route with the carriers to get optimization... or... the developers can go the Google route and sell the third-party apps directly to the end-user and bypass the carrier.

This is the type of thing that Google is particularly good at in business. And, I don't use a particularly good way for the established telecoms to prevent it from happening... unless they want to start blocking that Google traffic from reaching the Internet.... I believe that the FCC and the courts have already ruled on that one.

NOTE - For BI/DW applications, this will be a boon for the leap to the wireless device. Reducing the latency / headaches of high bandwidth applications to the smartphone, does that sound like any applications that we know... :)

Technorati Tags: , , , , , ,

  Posted by jmyers on March 7, 2008 8:00 AM |

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)