Blog: John Myers

« The Law and Sausage | Main | What do you get when you cross MOMA with a smartphone? »

Be Careful What You Wish For...

I like to point out that Sprint pulled one of the all-time worse PR moves by "firing" 1000 customers last summer. While I applaud the decision to involuntarily churn negative margin subscribers, I think the execution was horrible and the PR was even worse....

While I doubt that the situation from last summer is the cause, it now appears that Sprint is reaping the unintended consequences of losing those subscribers.... They are losing them in droves. Michal Lev-Ram and Scott Moritz have a good look at what is happening with the Sprint subscriber base and some of the options that Sprint has for the future.

NOTE - Am I the only person who thinks that the Sprint sponsorship dollars spent on the NASCAR circuit are a little misspent? Every time I hear the Sprint Cup mentioned on ESPN I think of this:

And not this:

I'm sure that's not exactly what Dan Hesse or anyone else at Sprint had in mind.... :)

Technorati Tags: Telecommunications, Telecom, Michal Lev-Ram, Scott Moritz, Sprint, Involuntarily Churn

Share: