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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

For many years, the hype has been that advertisements will be personalized and location based. Probably the best "future" example was in the movie Minority Report where a billboard would recognize the human retina and the advertising would be "addressed" to that person.

In the near future, wireless marketing hopes to be that combination of location based and personalized. Geoff Livingston takes a look at what Quicksilver used to promote big wave surfing competitions.

While many technology prognosticators ( ...and wireless marketing managers... ) have long predicted that this would be the way of the future, I agree with the message from Livingston that wireless marketing is still for a select few organizations and situations.

Also, believe that we are not as close as the prognosticators would like to wireless users allowing this advertising content to be brought to their phones without their permission. The turning point for that level of "intrusion" will probably be when the value provided by the advertising ( read free or deep discounted wireless services ) outweighs the costs.

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Posted January 2, 2008 8:00 AM
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