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Wireless Marketing: Wave of the Future? Invasion of Privacy?

For many years, the hype has been that advertisements will be personalized and location based. Probably the best "future" example was in the movie Minority Report where a billboard would recognize the human retina and the advertising would be "addressed" to that person.

In the near future, wireless marketing hopes to be that combination of location based and personalized. Geoff Livingston takes a look at what Quicksilver used to promote big wave surfing competitions.

While many technology prognosticators ( ...and wireless marketing managers... ) have long predicted that this would be the way of the future, I agree with the message from Livingston that wireless marketing is still for a select few organizations and situations.

Also, believe that we are not as close as the prognosticators would like to wireless users allowing this advertising content to be brought to their phones without their permission. The turning point for that level of "intrusion" will probably be when the value provided by the advertising ( read free or deep discounted wireless services ) outweighs the costs.

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  Posted by jmyers on January 2, 2008 8:00 AM |

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