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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

Earlier this month, I pointed out an effective use of wireless advertising/marketing. This week a good study ( ...warning! reserach report! warning!... ) came out that shows exactly how big the wireless advertising market could get.

Again, in my opinion, this will be consumer value decision before the "wave" that started in APAC moves into the Americas. Some subscribers will embrace a way to make their telecom bills lower. Some subscribers will protect their privacy over cost. If I had to guess, this will break along "generational" lines and not be based on other demographics. Just as Gen X has had much different ideas than the Baby Boomers, the current generation of teenage "hardcore" Internet users ( ... trained by google and yahoo with ad placement ... ) will have no issues with ads place not only in their SMSs, but their voice calls as well.

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Posted January 14, 2008 8:00 AM
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