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Blog: John Myers

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Riding the Wave part 2

Earlier this month, I pointed out an effective use of wireless advertising/marketing. This week a good study ( ...warning! reserach report! warning!... ) came out that shows exactly how big the wireless advertising market could get.

Again, in my opinion, this will be consumer value decision before the "wave" that started in APAC moves into the Americas. Some subscribers will embrace a way to make their telecom bills lower. Some subscribers will protect their privacy over cost. If I had to guess, this will break along "generational" lines and not be based on other demographics. Just as Gen X has had much different ideas than the Baby Boomers, the current generation of teenage "hardcore" Internet users ( ... trained by google and yahoo with ad placement ... ) will have no issues with ads place not only in their SMSs, but their voice calls as well.

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  Posted by jmyers on January 14, 2008 8:00 AM |

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