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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

January 2008 Archives

The 2008 Consumer Electronics Show will have a "telecom flavor" with a keynote speech being presented by the CEO of Comcast. Kimberly Johnson looks at how Comcast, and other telecoms, hope to leverage their presence at CES into promotion for their content offerings. An interesting concept for a show that is dedicated to the "consumer electronics" market.

The aspect of Comcast's participation that I liked most was their hopes for their "Comcast Media Center". It seems that Comcast has put a significant investment into their media center and hopes to provide services for content developers that will feed either their own "pipe" or the "pipe" of others. Either way, I like how Comcast has found an related diversification niche and looking to exploit it.

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Posted January 7, 2008 8:00 AM
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Up is down. Black is white. The Interchange Carriers (IXC) are accusing the Rural Carriers of nasty practices... Imagine that! Big nasty AT&T is accusing the Rural Carriers of Iowa of sending inappropriate traffic across their lines for gain and profit.

Susana Schwartz's article talks about how this is an interesting situation that is growing and how it is possible the FCC could side with the Rural Carriers much to the chagrin on the big IXCs.

My person opinion is that this quite ironic. It used to be that the AT&Ts of the world were accused of abusing their Rural Carrier brethren with similar usage schemes. Now, the "chickens have come home to roost" by using the "creative approach" to interconnect math. Good for them!

However, let's hope that cooler heads prevail and there can be an agreement between the two sides that will benefit both.... Probably not... :)

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Posted January 4, 2008 8:00 AM
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For many years, the hype has been that advertisements will be personalized and location based. Probably the best "future" example was in the movie Minority Report where a billboard would recognize the human retina and the advertising would be "addressed" to that person.

In the near future, wireless marketing hopes to be that combination of location based and personalized. Geoff Livingston takes a look at what Quicksilver used to promote big wave surfing competitions.

While many technology prognosticators ( ...and wireless marketing managers... ) have long predicted that this would be the way of the future, I agree with the message from Livingston that wireless marketing is still for a select few organizations and situations.

Also, believe that we are not as close as the prognosticators would like to wireless users allowing this advertising content to be brought to their phones without their permission. The turning point for that level of "intrusion" will probably be when the value provided by the advertising ( read free or deep discounted wireless services ) outweighs the costs.

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Posted January 2, 2008 8:00 AM
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MERRY NEW YEAR ( ... in your best eddie murphy "trading places" voice... )

Here's a real quick one relating to BAM.Christina McKeon has a GREAT article that talks about how you can use analytics to increase performance, but it is not just the same old analytics. It is using the right data with the right people to make the decisions that truly impact the organization's performance.

I particularly like the diagram from "page 3". It does a great job of encapsulating how it all works together.

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Posted January 1, 2008 8:00 AM
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