Blog: John Myers: Reducing Churn in the Real World

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Reducing Churn in the Real World

BI Vendors love to quote "reducing churn" as a driver to their subscriber growth sensitive telecom service provider customer base. Federico Cesconi has a case study on how Cablecom has used predictive analytics to reduce churn in their operations.

I like how this isn't just an unnamed case study, but rather an on-the-record company showing how they can use technology to achieve business results. I also think that the inclusion of customer feedback is a key to this particular implementation. Too often, the math takes over and isn't grounded with the people who it impacts ( ...see most insurance companies... ).

Technorati Tags: Telecommunications, Telecom, Fedrico Cesconi, Cablecom, Predictive Analytics, Customer Churn