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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

The concept of mobile commerce, or m-commerce, has been around for at least the past 10 years. Visionaries and handset makers have foreseen a time when you could buy everything with your wireless handset and have those purchases magically appear on your phone bill.

Now, AT&T is attempting to get the ball truly rolling by "pre-loading" on-deck applications for mobile banking.

While this sounds like a great idea, the number of "first movers" is limited when it comes to financial transactions. Any organization that gets involved in the contactless payment market whether it be m-commerce based or credit card based (see Visa and Mastercard) will have to realize that Americans are often pulled kicking and screaming from their financial transaction habits. Remember that this is the country that has had issues moving to a dollar coin and basically has the same color and format of paper currency as it did 50 years ago.

For telecom service providers, the competition will be fierce from the credit card companies. And it is possible that the operational risks associated with increased credit exposure and pure financial third party settlement arrangements will outweigh the benefits.

Yes, this is a potentially rich marketplace. But if the adoption rates aren't there, it will be difficult to realize a future where wireless devices replace wallets for money as well as they have replaced watches for time.

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Posted December 3, 2007 8:00 AM
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