In the world of business, if Walmart exits a market; most people would say that that there are issues with that market. Then again, if Apple enters a market; most would say that there is "gold in dem dar hills..." And, last week both are rumored to have happened and for the same approximate market... Video Downloads.
I'll leave alone the oblivious issues with bandwidth and digital rights management (DRM) and instead focus on the target audience for this product/service. It is interesting that America's bargin product outlet, Walmart, appears to have decided to leave the video download business just as America's premium intellectual property vendor, Apple, appears to be entering.
Could it be that the video download is one where you have to have a particular demographic and/or broadband connection to be a viable customer?
I would say that this exemplifies the "digital divide" that may exist between the early adopter and the mainstream consumer in the US. And the short-term limits on certain IP-based telecom products/services.
Posted December 31, 2007 8:00 AM
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