Blog: John Myers: How to survive consumer downturn?

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How to survive consumer downturn?

The answer is to be a value-add product/service. Something that people can't live without. Commodities are things that can be "swapped out" at Wal-Mart. Value-add products are things that are the last to go when budgets are scaled down.

Kimberly Johnson looks at how DirecTV appears to have positioned themselves as a value-add product as opposed to generic cable operators and EchoStar.

Technorati Tags: Telecommunications, Telecom, Product Management, Product Pricing, Kimberly Johnson, Echostar, DirecTv, Consumer Confidence

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Posted by jmyers on November 26, 2007 8:00 AM | Permalink

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