Blog: John Myers« Live from Dallas | Main | Walled Garden and Privacy » Friday Question: Voice: Content or Voice?I have a friendly bar bet going with a friend of mine over the concept of "voice" in the "next generation" ( ...sorry for the cheesy marketing speak... i just got back from a conference... ) of telecom services. One of us has voice as its own category of product. The other has voice has being part of the all encompassing "content" (ie video, data, music, etc) aspect of future telecom products and services. In your opinion, which one is right? You can comment to the blog below or you can send me an email at John.Myers@BlueBuffaloGroup.com. Technorati Tags: Telecommunications, Telecom, Voice, Content, Product Management, Business Strategy |
Comments
When was the last time anyone bought a cell phone just to take pictures or listen to music? Never?Voice has been, and remains, the primary purpose of consumer telecom. The rest is window-dressing. It's fun, but next-generation services are still about people talking to each other.
Posted by: Ken | November 9, 2007 3:46 PM
Ken- You make a good point. For the consumer, it may be some time before they split the concepts of voice and content.
Many of the email comments asked if the question was related to selling voice/content to consumers (B2C) or selling voice/content to businesses (B2B).
This raises another good point. Who will be the primary purchaser of voice/content on future telecom environments?
Posted by: John Myers | November 11, 2007 10:25 AM