The TDWI Conference in Orlando this week features a slightly different theme. Rather than strictly technical data quality the topic was overall leadership in the area of data governance. This difference in theme brought out â€śnew bloodâ€ť in terms of attendees and vendor/sponsors.
Many of these attendees and vendors are focusing their energy on the business, or contextual, aspects of data governance rather than just the technical, or syntax related aspects that have been traditionally a part of data quality. This manifests itself in areas like master data management (MDM) for customer relationship management as a part of integrated marketing efforts; revenue assurance as part of revenue management; or route optimization as part of an operations research segment of cost management.
This focus, on assessing the business value of an organizationâ€™s data in addition to its technical consistency, is showing the maturity of data professionals and their place in the organization. This is similar to my "Needles in the Haystack" posting earlier this month.
Posted October 31, 2007 9:54 PM
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