Blog: John Myers

« Granular ARPU | Main | Continued Consolidation »

Real-time vs Right-time BAM

I found a good introduction to BAM by Venugopal Jufuru. He provides a good overview of BAM for those who may not know much about it. The overview also takes a good look at how different verticals can be impacted by effective BAM.

However, I disagree with the focus on "real-time" and zero-latency enterprise. Perhaps it is my definition of BAM, but the concept of real-time is more a marketing hype concept than it is a business driver. We would all like to have a "real-time" enterprise. However, the following racing axiom covers exactly why we don't always go "real-time":

Speed is money. How fast do you want to go?

Often times it is difficult to make the business case for "real-time". However, I firmly believe in "right-time" where the speed of the BAM implementation follows the quantitatively proven needs of the organization. For example, in telecommunications, real-time billing is a great idea, but I don't see many established telecos pulling out their entire billing platform to enable real-time responses. The cost ( not to mention risk... ) is just too great.

Technorati Tags: BAM, Business Activity Monitoring, Venugopal Jufuru, right-time, real-time

Share: