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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

I found a good introduction to BAM by Venugopal Jufuru. He provides a good overview of BAM for those who may not know much about it. The overview also takes a good look at how different verticals can be impacted by effective BAM.

However, I disagree with the focus on "real-time" and zero-latency enterprise. Perhaps it is my definition of BAM, but the concept of real-time is more a marketing hype concept than it is a business driver. We would all like to have a "real-time" enterprise. However, the following racing axiom covers exactly why we don't always go "real-time":

Speed is money. How fast do you want to go?

Often times it is difficult to make the business case for "real-time". However, I firmly believe in "right-time" where the speed of the BAM implementation follows the quantitatively proven needs of the organization. For example, in telecommunications, real-time billing is a great idea, but I don't see many established telecos pulling out their entire billing platform to enable real-time responses. The cost ( not to mention risk... ) is just too great.

Technorati Tags: BAM, Business Activity Monitoring, Venugopal Jufuru, right-time, real-time

Posted September 18, 2007 8:00 AM
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