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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

Remember when wireless providers would just report on "Additional Subscribers"? Ahh those were the heady days of wireless adoption…. Then, the next wireless metric was "Net Subscribers" to account for churn and make a more accurate portrait of the health of the wireless provider. Now we see monthly growth and churn numbers relating to subscribers.

Revenue is headed down a similar track. First it was just "plain old top-line revenue" ( POTLR??.... nahhhh ). Next it was average revenue per user (ARPU) to account for the distribution of that revenue across the subscriber base. Now, it appears that the ARPU will be further segmented into different product lines as a way to measure the health of a wireless organization.

A recent study investigates how ARPU for western European carriers is being used to show how each product line (voice, SMS, data) is supporting the revenue figures. This study could be the first step toward more standardized granular ARPU reporting to the investment community and by association the general public.

NOTE – I still think that average margin per user (AMPU) is the better metric. However, segmented ARPU is a great way to go for a next step for reporting. Telecoms will spend many years before they can embrace a standard cost per user model that will be required for AMPU.

Technorati Tags: Telecommunications, Telecom, ARPU, average revenue per user, metrics

Posted September 17, 2007 8:00 AM
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