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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

September 2007 Archives

I found a good introduction to BAM by Venugopal Jufuru. He provides a good overview of BAM for those who may not know much about it. The overview also takes a good look at how different verticals can be impacted by effective BAM.

However, I disagree with the focus on "real-time" and zero-latency enterprise. Perhaps it is my definition of BAM, but the concept of real-time is more a marketing hype concept than it is a business driver. We would all like to have a "real-time" enterprise. However, the following racing axiom covers exactly why we don't always go "real-time":

Speed is money. How fast do you want to go?

Often times it is difficult to make the business case for "real-time". However, I firmly believe in "right-time" where the speed of the BAM implementation follows the quantitatively proven needs of the organization. For example, in telecommunications, real-time billing is a great idea, but I don't see many established telecos pulling out their entire billing platform to enable real-time responses. The cost ( not to mention risk... ) is just too great.

Technorati Tags: BAM, Business Activity Monitoring, Venugopal Jufuru, right-time, real-time

Posted September 18, 2007 8:00 AM
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Remember when wireless providers would just report on "Additional Subscribers"? Ahh those were the heady days of wireless adoption…. Then, the next wireless metric was "Net Subscribers" to account for churn and make a more accurate portrait of the health of the wireless provider. Now we see monthly growth and churn numbers relating to subscribers.

Revenue is headed down a similar track. First it was just "plain old top-line revenue" ( POTLR??.... nahhhh ). Next it was average revenue per user (ARPU) to account for the distribution of that revenue across the subscriber base. Now, it appears that the ARPU will be further segmented into different product lines as a way to measure the health of a wireless organization.

A recent study investigates how ARPU for western European carriers is being used to show how each product line (voice, SMS, data) is supporting the revenue figures. This study could be the first step toward more standardized granular ARPU reporting to the investment community and by association the general public.

NOTE – I still think that average margin per user (AMPU) is the better metric. However, segmented ARPU is a great way to go for a next step for reporting. Telecoms will spend many years before they can embrace a standard cost per user model that will be required for AMPU.

Technorati Tags: Telecommunications, Telecom, ARPU, average revenue per user, metrics

Posted September 17, 2007 8:00 AM
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Ruthie Ackerman recently wrote an article about the continued consolidation of the telecom market. It included the following quote:

...the big three [AT&T, Verizon, Sprint] have the capital to be innovators, while U.S. Cellular has to follow.

While I don't disagree that with the concept that the larger a telecom provider is the larger their "war chest" is for investment in research and development can be. But, I do disagree with the concept that the established telecoms are innovators and that smaller players are followers. Smaller telecoms have the ability to be more flexible in making adjustments to their business plans and have the ability to move to products and services that consumers are looking for. These are things that the established telecoms have a very difficult time doing.

I see ESPN Mobile taking risks ( and failing…) and then migrating to "second movers" like Verizon. I see Apple taking the risk of developing a killer app/device for mobile usage and AT&T taking abuse for “killing trees” to get the billing statements out. Yes, the larger telecom providers have the potential to be innovators, but I rarely see them exercising that initiative.

Technorati Tags: Telecommunications, Telecom, Ruthie Ackerman, innovation

Posted September 14, 2007 8:00 AM
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A good friend of mine, Geoff Ibbett, has an interesting article regarding telecom fraud. It details many of the pitfalls associated with next generation networks.

This article is backed up by a recent study that shows that not only are mobile users using less secure networks, but that they are engaging in riskier behavior on those networks that can negatively impact not only their mobile devices but the corporate networks that they connect to.

Both of these show that telecom providers and IT departments need to be aware of what is going on with new mobile usage. On both sides, vendor and corporate client; the benefits associated with increased data ARPU and increased productivity due to the "de-coupling" from fixed locations need to be balanced with the appropriate level of risk assessment. Not to say that the risks should be avoided.... But rather those risks need to be measured and the appropriate mitigation strategies should be implemented.

Technorati Tags: Telecommunications, Telecom, Geoff Ibbett, Fraud, Next Generation, Trend Micro, Risk Assessment

Posted September 12, 2007 8:00 AM
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Back in May, I wrote an article about the SaaS software model and how telecoms could leverage their business intelligence organizations to understand the risks associated with that implementation model.

This month John Edwards details how the CFO looks at those SaaS models in terms of risk management. Edwards' analysis links well with a risked based approached to the monitoring and management of internal controls that can be addressed with BAM. In particular, the issue of the integration and communication between internally-based applications and SaaS applications shows where internal controls can, and probably should, be implemented.

Technorati Tags: BAM, Business Activity Monitoring, John Edwards, internal controls

Posted September 11, 2007 8:00 AM
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