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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

"It's the economy, stupid"

That was the war cry / lowest common denominator of the 1992 presidential election. Now Stephanie Mehta is trying to make:

"It's the network, stupid"

the lowest common denominator of the recent troubles of MVNOs and VoIP providers. While having network ownership may have its advantages, Mehta underplays the role of quality business plans and competitive advantage in the failures of MVNOs and VoIP providers.

In my opinion, if you provide a quality service at a quality price; consumers will beat a path to your door. Consumers will even pay more for a product/service that meets not only their "needs", but their "wants". All you have to do is look at the consumer success of .... ( warning... warning... Apple reference coming.... ) iPod and the iPhone. There are cheaper services than iTunes. There are cheaper devices than iPod. And there are certainly cheaper phones than the iPhone. But Apple has made a concerted and successful effort to build a "better mouse trap". And it wasn't always that way ( read newton and lisa ).... Apple has had to build strong business cases and competitive advantage for all of their successes.

Again, I am sure that owning the network has its advantages. However, you might ask Verizon if the FTTH that FiOS is based on is paying dividends yet. I also believe that companies and telecoms in particular, need to build strong business cases and carve out unique competitive advantages to be successful. A lowest common denominator for failure like "it's the network" is just too simplistic to be THE answer.

NOTE - Tara Seals appears to agree more with Mehta than with me.... :)

Technorati Tags: Telecommunications, Telecom, MVNO, VoIP, Competitive Advantage, Stephanie Mehta, Tara Seals


Posted August 1, 2007 8:00 AM
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