One of the worst things that a product or service can do is to become a "household name". It diminishes the brand and often opens the door to alternatives. Kleenex is an example. No one asks for a tissue. They ask for a Kleenex no matter who makes it. TiVo is another. For better or worse, TiVo has created an "industry" and a "verb". But, they have not exactly made the most money from "time shifting".
However, it seems that more and more cablecos are moving toward the TiVo interface in their set-top boxes and thus enriching TiVo's coffers. Jeff Baumgartner details where Comcast and Cox are with their TiVo efforts.
Posted August 31, 2007 8:00 AM
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