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Fergie's m-commerce Concert Tickets

Recently, I was reading an article/note from Michael Roberts about the upcoming Fergie concert tour coming to Denver.

It appears that you cannot buy tickets for the Fergie concert, but rather you can win them by purchasing something from one of Fergie's concert sponsors. Verizon Wireless and Candies are the two major sponsors mentioned in the article.

I found the fact that people do not use tickets, but rather a text messaged image to gain entrance to the concert. What an opportunity for marketers and data miners? Not only do they know who is interested in Fergie, but they know who goes the concert, when, where, how... Very impressive. Let's hope that this marks the start of something "good" (ie great imaginative targeted marketing efforts) and not something "bad" (ie big brother reducing access to concerts/games/etc).

Technorati Tags: Telecommunications, Telecom, Fergie, Michael Roberts

  Posted by jmyers on July 18, 2007 8:00 AM |

Comments

I guess this is the way of the future sending a code to a moble phone which gets you in an events rather than a paper ticket,which will soon
but brokers like my
self out of a job.

Posted by: Mark Rice | July 25, 2007 5:07 AM

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