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John Myers

Hey all-

Welcome to my blog. The fine folks at the BeyeNETWORK™ have provided me with this forum to offer opinion and insight into the worlds of telcommunications (telecom) and business activity monitoring (BAM). But as with any blog, I am sure that we (yes we... since blogging is a "team sport"...) will explore other tangents that intersect the concepts of telecom and BAM.

In this world of "Crossfire" intellectual engagement (i.e. I yell louder therefore I win the argument), I will try to offer my opinion in a constructive manner. If I truly dislike a concept, I will do my best to offer an alternative as opposed to simply attempting to prove my point by disproving someone else's. I ask that people who post to this blog follow in my lead.

Let the games begin....

About the author >

John Myers, a senior analyst in the business intelligence (BI) practice at  Enterprise Management Associates (EMA). In this role, John delivers comprehensive coverage of the business intelligence and data warehouse industry with a focus on database management, data integration, data visualization, and process management solutions. Prior to joining EMA, John spent over ten years working with business analytics implementations associated with the telecommunications industry.

John may be contacted by email at JMyers@enterprisemanagement.com.

Editor's note: More telecom articles, resources, news and events are available in the BeyeNETWORK's Telecom Channel. Be sure to visit today!

Recently, I was reading an article/note from Michael Roberts about the upcoming Fergie concert tour coming to Denver.

It appears that you cannot buy tickets for the Fergie concert, but rather you can win them by purchasing something from one of Fergie's concert sponsors. Verizon Wireless and Candies are the two major sponsors mentioned in the article.

I found the fact that people do not use tickets, but rather a text messaged image to gain entrance to the concert. What an opportunity for marketers and data miners? Not only do they know who is interested in Fergie, but they know who goes the concert, when, where, how... Very impressive. Let's hope that this marks the start of something "good" (ie great imaginative targeted marketing efforts) and not something "bad" (ie big brother reducing access to concerts/games/etc).

Technorati Tags: Telecommunications, Telecom, Fergie, Michael Roberts

Posted July 18, 2007 8:00 AM
Permalink | 1 Comment |

1 Comment

I guess this is the way of the future sending a code to a moble phone which gets you in an events rather than a paper ticket,which will soon
but brokers like my
self out of a job.

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