Blog: John Myers

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Women a Force in Online Revenues

A recent study shows that telecom service providers need to take into account the tastes and interests of women when they create their content options. In both the world of video (mentioned in the article above) and the world of games, women have distinctly different tastes from their male counterparts. It's not just "Spiders on Drugs" videos or Halo tourneys....

While this does not seem to be a stretch of the imagination, these articles give the numbers that support business cases for including female targeted content in the menu of options for on-deck content and off-deck partnerships.

NOTE - This is not an isolated situation. American Airlines is now targeting female customers directly with a new website.

Technorati Tags: Women Targeted Marketing, Online Video, Online Games

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